Most executives believe their LinkedIn profile speaks for them.
But what it really does is reflect the past — not lead the future.
If your profile is just a summary of titles, companies, and years, you’re not positioning yourself.
You’re documenting your history.
And in a market where attention is short and trust is earned fast, that’s not enough.

Decision-makers, partners, and headhunters don’t need your timeline.
They need a narrative.
Something that helps them place you.
Understand you.
Trust you — before you ever speak.

That’s what a strategic narrative does.

It doesn’t just say what you’ve done.
It signals where you’re going.
It aligns your past with the kind of problems you want to solve next.
And it gives people a reason to reach out before there’s an open role.

Here’s the difference:

A profile answers:
“What have you done?”

A narrative answers:
“What are you about — and why does it matter now?”

If you want to be seen as the obvious choice, you can’t afford to be generic.
You need to frame your story intentionally.

And that starts with these steps:

1. Define the transformation you’ve led in others — not just tasks you’ve completed.

2. Identify the thread that connects your leadership journey.

3. Write a headline that reflects your value, not your last job title.

4. Use your summary section to lead a conversation — not deliver a report.

5. Make your story relevant to the market you want to serve next.

Your narrative is your positioning.
And the clearer it is, the faster people will place you — even before you apply, ask, or present.

Stop writing profiles. Start shaping perception.

Take the Executive Career Screening here
This 3-minute strategic self-assessment is designed to show you exactly where your biggest opportunity is

— and how to position yourself to attract it.

You don’t need a title. You need traction. Let’s build it.