An elevator pitch is a short but powerful introduction — typically 30 to 60 seconds — that can open the door to new opportunities.
Whether you're at a networking event, in an interview, or stepping into a boardroom, the way you present yourself matters.
This post shows you how to build a clear, compelling pitch that leaves a lasting impression — and positions you strategically.

1. Define Your Core Message

Begin by clarifying what you want to communicate.
What’s your professional identity? What sets you apart?
Focus on the unique strengths you bring to the table — the ones that are relevant to the audience and hard to ignore.
Your message should be simple, sharp, and immediately engaging.

2. Know Your Audience

Tailor your pitch to the person or context.
What does this audience care about?
If you're speaking with a potential employer, emphasize how your skills align with their business needs.
If you're at a networking event, focus on shared interests or industry insight.
Context sharpens relevance.

3. Structure with Intention

A strong elevator pitch typically includes three elements:

• Introduction – Who you are and what you do

• Value – What you’ve done and what problems you solve

• Call to Action – What you want next (a conversation, a meeting, a referral)

Example:
"I'm a strategic advisor who helps executive teams unlock growth in changing markets. My last client grew revenue 24% in 12 months by reshaping their go-to-market strategy. Would it make sense to connect for a deeper conversation?"

4. Be Authentic and Engaged

Your energy and tone matter just as much as your words.
Speak naturally — not like you're reading a script.
Let your confidence and personality come through, without trying to impress.
People remember how you made them feel, not just what you said.

5. Practice, Refine, Evolve

Rehearse your pitch until it feels natural.
Try it in front of a mirror, record it, or test it with colleagues.
Ask for feedback, adjust your wording, and refine your delivery.
Your pitch should evolve with your career — as your goals and positioning shift.

Final Thoughts

Your elevator pitch isn’t just a tool. It’s a filter.
It helps others understand who you are — and why they should remember you.
The clearer your message, the more strategic your conversations become.

Take the Executive Career Screening here

This 3-minute assessment will help you sharpen your positioning and clarify the message you want to lead with — whether you're pitching yourself or opening doors.

You don’t need more words. You need the right message. Let’s shape it.